Not only is ELLE Canada the online home of the synonymously titled print mag (and the Canadian gals fashion bible), it is now the home of interactive videos, thanks to a partnership with Overlay.TV. For many print publications who have forayed into the dot-com fashion arena, video is becoming an increasingly huge part of the make-up of these sites, everything from runway shows, to how-tos, to behind the scenes footage, and ELLE Canada is no exception. What's lacking from most online video, particularly fashion and style based video, is the interactivity, the ability to find out what products they are using, info about the clothes and accessories, and the ability to shop. Now ELLE Canada, being a trailblazer of sorts in the fashion universe, is one of the first dedicated online fashion sites to offer this level of interactivity. You can now shop, find out info,  and much more, all while watching a video. It's just a matter of time before the rest of the online fashion community follows suit. Watch the video below and experience the interactivity for yourself.

ELLE Canada · interactivity · online magazines · Overlay.TV · partners · shop · Transcontinental · Video

Styleathome.com is the online home of the print publication of the same name, and as the name implies, is a "one-stop online resource for everything related to decorating and design." They have all kinds of interesting tidbits everything from, design lessons to do-it-yourself projects, but I have to say my favorite is their High/Low design comparisons. What's this you ask? Well, Style at Home will take a design idea like decorating your cottage, or child's room for instance, and show you two practically identical versions of the same living space one with a, you guessed it, high budget and the other with a low budget. The addition of video to their High/Low section was the perfect opportunity for Style at Home and Overly.TV to develop a partnership. The video, hosted by contributing stylist Rodney Smith, explains where to find high end and low end fireplaces and how to build a room around them. Instead of having to research the items yourself, or pore through a wall of text, simply click on any of the items discussed, and find out where to buy them and in some cases purchase it right then and there. All of the targets are invisible, so as not to disrupt your viewing pleasure. This is what Overlay.TV can do for you:

budget · decor · Design · furniture · Partnerships · Platform · Style at Home · Transcontinental