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Not only is ELLE Canada the online home of the synonymously titled print mag (and the Canadian gals fashion bible), it is now the home of interactive videos, thanks to a partnership with Overlay.TV. For many print publications who have forayed into the dot-com fashion arena, video is becoming an increasingly huge part of the make-up of these sites, everything from runway shows, to how-tos, to behind the scenes footage, and ELLE Canada is no exception. What's lacking from most online video, particularly fashion and style based video, is the interactivity, the ability to find out what products they are using, info about the clothes and accessories, and the ability to shop. Now ELLE Canada, being a trailblazer of sorts in the fashion universe, is one of the first dedicated online fashion sites to offer this level of interactivity. You can now shop, find out info, and much more, all while watching a video. It's just a matter of time before the rest of the online fashion community follows suit. Watch the video below and experience the interactivity for yourself.
ELLE Canada · interactivity · online magazines · Overlay.TV · partners · shop · Transcontinental · Video
