As I mentioned in my last post, we've had an extremely successful year client-wise and thought it would be nice to share some of the work we have done for various client campaigns.

JCPenney

When JCPenney exclusively launched MNG by Mango in the U.S., they were given product videos to help promote the new line. Rather than just play the videos as is, JCPenney employed our service to create a clickable shopping experience for their users. So far, we have run two very successful interactive video campaigns with JCPenney. Both campaigns featured a sleek player with a clickable product carousel, Overlayed with "invisible" clickable targets that link directly to the product page as well as updated fonts and colours for each.  You can check out the latest Fall/Winter campaign here.

MNG by Mango for JCPenney

Armani Exchange

Armani Exchange, or A|X as they are known, partnered with Overlay.TV to make their "How to Wear It" online section an interactive shopping experience. The videos feature stylists and celebrities discussing the latest trends with clickable hotspots on the clothes. They use a customized player, including a new product information panel, custom targets, and a complementary color scheme to match their site which is configurable for each new campaign. For their first interactive campaigns, we created the Overlays in-house, but as is the goal with our solution the team at A|X eventually decided to take on the creation process themselves, and with great success. After some personal training they were able to create their Holiday 2010 "How to Wear It" clickable video! Congrats to the A|X team for a job well done! 

Armani Exchange Custom Player

Boss Orange

For the Fall/Winter 2010 collection, Hugo Boss brand, Boss Orange, wanted to expand their online presence through video and social media. We created a shoppable video for them using a behind the scenes video that can be accessed through their main site as well as on the Hugo Boss Facebook page for their more 500,000 fans. We customized the player colors to match their brand, and like all our players, it can also be shared to the various social media sites, including Facebook and Twitter.

Boss Orange Player

For more detailed information on these and any of our clients, please check out http://www.overlay.tv/clients.html.

Happy Holidays from everyone at Overlay.TV!

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We have landed some pretty stellar clients this year, some by word-of mouth, others through good ol' fashioned pavement pounding and salesmanship. Part of our sales effort always includes sending the team out to the various trade shows throughout the year and demonstrating to the masses what we do best - interactive video. Trade shows are always a lot of fun, and one of the best ways to meet and greet potential new clients. And here, without further ado, are some highlights from the 2010 trade show circuit...

MarketLive Summit 2010 Conference - Sonoma California

This was our first time at the MarketLive Summit and what a terrific experience it was. What's great about this event is that MarketLive takes care of all the creative for your booth so the only thing you have worry about is getting there. It's a smaller affair with time to focus on each person, and because of this we were able to generate some extremely valuable leads. Plus our "taxi" ride to the airport didn't hurt either . Stepped out to hail a cab and this was waiting for us!

Taxi!

The 2010 Shop.org Online Merchandising Workshop - Huntington Beach, California 

The Shop.org annual merch event is great to attend for 2 reasons: 1. it's always in California; and, 2. it's always in California. Who doesn't love California?! Location aside, we enjoy this event because of its smaller size, which means we can spend more time with people and really gauge their needs and get to know their business. Our booth almost didn't make it to the event this year (U.S. customs you are on my list!) and I spent a few panicky hours going back and forth with a local Kinkos in hopes of procuring new signs, but at the 11th hour our booth finally arrived. *Phew* 

Tyler, Rob and Jim at the Shop.org Merchandising Workshop

Huntington Beach

The Shop.org Annual Summit 2010 - Dallas, Texas 

Rob, Jim, Siân, Nadav and Tyler at the Annual Summit 2010

The Shop.org Annual Summit is one of the biggest trade shows of the year and is probably the most stressful but also the most fun (no offence to the other trade shows). Thankfully our booth arrived in its entirety and we had a terrific spot right by one of the food courts, which meant a steady stream of traffic. We've come a long way since our first attendance at the Annual Summit in 2009 so it was great to come back and show off all that we have accomplished in the past year. I thought the 2009 event would be hard to top (Vegas, baby!) but the team from Shop.org certainly outdid themselves, the highlight being the networking event at the Dallas Cowboys Stadium right on the field.

Rob on the centre star at the Dallas Cowboys Stadium

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