May/10

Part Six: Interactive Video Ideas to Get You Started

View Comments · Posted by Rob in Advertising, eCommerce, Overlay.TV, Video

This is the final post in a series exploring interactive video integration online. Read the full article here.

Experience Brand/Theme Pages

An experience page is a dedicated area of the site associated with a brand or theme. On this page consumers get to experience the brand's “feel-good” factor or theme that the retailer is trying to convey. This is achieved by mixing a collection of premium video with both semi-professional and user generated testimonials. Consumers get to experience the brand through video while still allowing the retailer to build the direct calls to action into the video. An experience page can be expanded to included competitions and consumer feedback mechanisms.

If you'd like to know more about how you can use interactive video on your eCommerce site please contact us at info@overlay.tv.

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