17
Part Five: Interactive Video Ideas to Get You Started
View Comments · Posted by Rob in Advertising, eCommerce, Overlay.TV, Video
This is part five in an ongoing series exploring interactive video integration online. Read parts one through four here.
How-To Videos, Style Guides and Advice
For a number of products that are best explained through video, a how-to video can be a great way of demystifying a potential purchaser and also gives the retailer an idea opportunity to cross-sell. Recent discussions include a cosmetic company looking to demonstrate to women how to apply eye make-up to achieve certain look and a DIY retailer demonstrating how to construct a free floating wall shelf.
In each case, as the products are used within the video, product links are directly provided to enable the user to immediately add to basket. Moving this call to action directly into the video at the point at which a product is shown has demonstrated an increase in conversion rate. This can also help the consumer feel more confident in their abilities, reducing return rates. Surveys have shown the consumer feels a closer relationship with the retailer resulting in higher sales.
Next: Brand expereince/theme pages.
No tags
-
http://topsy.com/trackback?utm_source=pingback&utm_campaign=L1&url=http://blog.overlay.tv/2010/05/17/part-five-interactive-video-ideas-to-get-you-started/ Tweets that mention Part Five: Interactive Video Ideas to Get You Started · Blog — Topsy.com
-
http://www.articledirectorynews.com/recreation-sports/training-for-a-century-ride-receiving-stimulated-so-that-you-can-operating-century/ Training for Century
-
http://madele70.tumblr.com/post/4528557035/ride-a-century-boost-strength-and-power-to-get-more http://madele70.tabulas.com/2011/04/11/ride-a-century-enhance-strength-and-power-for-much-more-pace-and-stamina/
-
http://www.sloppycampaignwork.com/2011/04/bike-preservation-guidelines-to-maintain-it-in-top-condition/ Ride a Century
-
http://madele70.blog.com/2011/04/11/ride-a-century-increase-strength-and-power-to-get-more-detailed-velocity-and-staying-power/ Ride a Century
-
http://mindy564.tabulas.com/2011/04/12/training-century-can-we-really-eat-and-train-to-build-cycling-fitness/ Century Training
-
http://submitarticles.library-papers.com/index.php?page=article&article_id=295566 Century Training
-
http://business-planet.net/story/1666961/ Led Tv Reviews
-
http://www.dreamhostcouponcode2011.net/reviews/dreamhost-review/ dreamhost review 2011
-
http://articlessubmission.jimdo.com/ submit articles
-
http://www.forexbrokers.biz/ forex broker
-
http://www.buyfanpagefans.com/ how to delete fan facebook
-
http://www.bfamagazine.com/why-i-like-janome-8077/48/ janome 8077 sewing machine manual
-
http://gracostrollerreviews.webs.com/gracotrekkometropolis.htm graco trekko all-terrain stroller metropolis review
-
http://panasonic-es-lv61-a.webs.com/ panasonic es-lv61 5 blade shaver
-
http://bosch-clpk232-181.webs.com/ bosch clpk232-181
-
http://cannon-security-products-ddv-s-01.webs.com/ Cannon Security Products DDV-S-01 review
-
http://bissell94y2.webs.com/ bissell lift off 94y2 reviews
-
http://anwar.com/proc1.htm Anwar Sadhe
-
http://dysondc41animalvacuum.webs.com/ dyson dc41 review
