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May/10

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Part Two: Interactive Video Ideas to Get You Started

View Comments · Posted by Rob in Advertising, eCommerce, Interactive Video, Overlay.TV

This is part two in an ongoing series exploring interactive video integration online. Click here for part one.

Repurposing TV Commercials

Many companies as part of a new product launch or range produce a very polished commercial for TV. Since this is often an incredibly expensive endeavor, why not take this commercial and repurpose it for the website.  By creating an “invisible” overlay, products in the video can be directly linked to places on the website where they can be purchased. The underlying video does not need to be reproduced, just reformatted for the web.

Next: User Generated Content

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