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Part One: Interactive Video Ideas to Get You Started
View Comments · Posted by Rob in eCommerce, Interactive Video, Overlay.TV, Platform, Video
This is part one in an ongoing series exploring interactive video integration online.
Over the recent months we have held many discussions with retailers on both sides of the Atlantic that are looking to add video to their websites. One of the issues that inevitably arises is “We have video but are not sure where to start. How do we make this interesting without incurring high production costs?”
Given that this is very much a common theme from prospective user, we thought we would compile a collection of the most popular uses. The list is not meant to be exhaustive, rather a list of practical ideas that retailers are considering.
6 Ideas to get you started:
1. Product page video
2. Repurposing TV commercials
3. User generated content
4. Repurposing celebrity videos
5. How-to videos, style guides and advice
6. Experience brand/theme pages
Product Page Video
Over the last few years images have brought eCommerce websites to life, often with clever zoom capabilities. While this is a good first step, the benefits of many products cannot be demonstrated effectively with static images. For instance, how do you show the unique flexibility of a new footwear sole design with a static photo? Video adds a dimension that allows the user to interact with and gain a far greater understanding of the product. Both have been demonstrated to increase conversion and, just as importantly, reduce return rates.
Intermix Product Page
Up next: Repurposing TV commercials.
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http://topsy.com/trackback?utm_source=pingback&utm_campaign=L2&url=http://blog.overlay.tv/2010/05/04/part-one-interactive-video-ideas-to-get-you-started/ Tweets that mention Part One: Interactive Video Ideas to Get You Started · Blog — Topsy.com
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http://blog.overlay.tv/2010/05/06/part-two-interactive-video-ideas-to-get-you-started/ Part Two: Interactive Video Ideas to Get You Started · Blog
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http://blog.overlay.tv/2010/05/10/part-three-interactive-video-ideas-to-get-you-started/ Part Three: Interactive Video Ideas to Get You Started · Blog
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