31
Is a Great Online Experience Really a Luxury?
View Comments · Posted by Ryan in Design, eCommerce
When you look at online marketing around the world, various regional differences and strengths begin to emerge. The U.S. is the clear winner when it comes to social media and big interactive experiences, but it's the U.K. that leads the pack with a clear focus on eCommerce from more than a few big players.
Marketing Magazine (UK) recently posted an intriguing article on how luxury brands such as Selfridges and Faberge are now starting to cultivate an online retail space. Their approach, however, was not just to sell products online, but to create an experience that is as close to being in a real store as possible.
Being luxury brands, their stores are designed, decorated and lit to show off just that - luxury. Their websites are intended to be no different, but great design is only a piece of the puzzle. These brands need to give their discerning customers great service as well, and that means live people, available 24 hours a day by video, phone and chat. It means being able to see every product in painstaking detail. After all, if you're buying a piece of jewellery worth more than a condo in Manhattan, you're probably going to want to give it a bit more than a passing glance.
Of course, if your clientele knows that if they have to ask how much something in your store is, they can't afford it, this move is a no-brainer. But the thing is, great experience is no longer only for the biggest marketing budgets, so there's nothing stopping smaller shops from giving a luxury experience online. In fact, as more and more competition drives down the price to the lowest point it can go, the only thing we'll have left to compete on online is experience and service.
A fifteen million dollar diamond-encrusted egg is a luxury. A brilliant eCommerce experience is just the cost of doing business.
No tags
-
http://www.ubervu.com/conversations/blog.overlay.tv/2010/03/31/is-a-great-online-experience-really-a-luxury/ uberVU – social comments
-
http://www.napkyn.blogspot.com/ Ben
-
http://chocolates.shoppingcheaper.org/chocolates/lake-champlain-chocolates-sweetens-the-online-experience-with-new-website-2/ Lake Champlain Chocolates Sweetens the Online Experience with New Website | Chocolates Shopping
-
http://connectnationwide.com/2011/11/21/a-connected-home-for-the-holidays/ A Connected Home for the Holidays | ConnectNationwide | Call 1-855-626-8452
-
http://www.mycoolcaravans8.com/ cool caravans
-
http://www.bestpricebeds.co.uk/ cheap guest beds
-
http://www.tzumii.com/triactol-the-breast-enhancement-serum-that-gets-results.html boob job
-
http://www.dancersplus.com/ shakira hips don’t lie lyrics
-
http://www.presentate.redjovenes.es/?L=blogs.blog&id=1353 enfermedades de perros
-
http://anwar.com/proc1.htm Anwar Sadhe
-
http://www.broadjam.com/proreviewers/ get your music reviewed
-
http://www.youtube.com/watch?v=hC0FRnc0L0Q broadjam scam
