Blog

Since launching our eCommerce platform for online retailers we have been exposed to loads of cool e-tail sites in our travels, so I thought it would be neat to introduce a new feature to our blog that showcases the ones that are doing really innovative things. 

At this year's Shop.org Annual Summit we met some of the gang from MyShape.com, an online retailer that finds clothes for you based on "your unique body shape." Interesting, I thought, and being someone that is proportionally challenged when it comes to clothing fit (AKA every woman on the planet!), I thought I should investigate further.

MyShape.com

Having ordered plenty of clothing online, I have come to realise that fit guides offered by most online shopping sites are dubious at best. What makes MyShape truly innovative is that it will find clothes for you based on your specific measurements and even pre-determine what size you should be for each item of clothing you select. Membership is free and once you've inputted all your measurements, MyShape will fill your "personal shop" with only the clothing that is best suited to your particular body shape. With an array of high-to low-end designers and brands there is something at MyShape to fit not only everyone's size, but also everyone's budget.  Alas, they do not ship internationally, so my investigation stops here, but it looks as if they are working to fix that, and judging by the feedback peppered throughout the site, there have been a lot of satisfied customers!

Know of any eCommerce sites, or just cool sites in general, that you feel are doing truly innovative things we'd love to her from you! Leave us your suggestions in the comments section or tweet us @OverlayTV.

UPDATE: Good news! Just heard from @MyShape and they told me that customers outside the U.S. can get their "shapes" shipped internationally by using  BongoUS.com. And here's the bonus: international customers who use Bongo will be offered a MyShape.com gift certificate!