It’s been a few months since we launched Overlay.TV for Retail, and we’ve undergone some major changes since then.  Obviously, our goal is make shopping within video the norm – it is, after all, what we do.  But in talking to clients, analysts and media about our retail product, the opportunity for it to change the way we shop – even in some small way – is very real.

That’s why we’re very excited to announce the roll-out we’ve been hard at work on since the summer – Zappos.com.  For us, Zappos is a dream client – one with a huge fan base, and one that understands the role of new media channels and user-generated content in marketing.

Zappos is rolling out the video eCommerce integration in two phases, starting with “engagement pages” for specific brands like Nike (http://www.zappos.com/nike), and eventually incorporating video into every aspect of the site, allowing users to see the product from all angles and outside of a simple catalogue image.

It’s early days for video eCommerce, but you can expect to see some big things coming over the horizon.  Together with Zappos.com, we look forward to bringling online retail into the video age. 

Rob

Read full Press Release: http://www.overlay.tv/press_release.html

No tags

We are looking for a talented Systems Administrator with commercial experience managing web applications and database servers. The ideal candidate has experience configuring, administering and hardening common Linux distributions, deploying and managing web applications, troubleshooting network problems, configuring firewalls, implementing extensive monitoring and is highly proficient in at least one scripting language. He or she should also be comfortable working in a small team, collaborating and presenting ideas.

Required Skills
Expert with Linux, specifically Ubuntu
Experience configuring Tomcat, Apache2, and MySQL
Experience with CDN’s
Version control systems

Desired Skills
Experience with Amazon Web Services (EC2, S3, EBS)
Deployment with Capistrano
Experience configuring Solr
Ruby experience highly desirable

Contact Information

Email: careers@overlay.tv

No tags

What a beautiful day! Sun is shining, the air is crisp and Overlay.TV has been named one on of the top 20 innovative technology companies in Canada by the Canadian Innovation Exchange (CIX). Each year CIX picks 20 Canadian owned and operated companies that have demonstrated, among other things, their ability to be innovative technology leaders in a competitive market.

Thanks to CIX for the honour and congratulations to everyone on the list including our Tech Capital portfolio partners PostRank and Metranome.

No tags

Since launching our eCommerce platform for online retailers we have been exposed to loads of cool e-tail sites in our travels, so I thought it would be neat to introduce a new feature to our blog that showcases the ones that are doing really innovative things. 

At this year's Shop.org Annual Summit we met some of the gang from MyShape.com, an online retailer that finds clothes for you based on "your unique body shape." Interesting, I thought, and being someone that is proportionally challenged when it comes to clothing fit (AKA every woman on the planet!), I thought I should investigate further.

MyShape.com

Having ordered plenty of clothing online, I have come to realise that fit guides offered by most online shopping sites are dubious at best. What makes MyShape truly innovative is that it will find clothes for you based on your specific measurements and even pre-determine what size you should be for each item of clothing you select. Membership is free and once you've inputted all your measurements, MyShape will fill your "personal shop" with only the clothing that is best suited to your particular body shape. With an array of high-to low-end designers and brands there is something at MyShape to fit not only everyone's size, but also everyone's budget.  Alas, they do not ship internationally, so my investigation stops here, but it looks as if they are working to fix that, and judging by the feedback peppered throughout the site, there have been a lot of satisfied customers!

Know of any eCommerce sites, or just cool sites in general, that you feel are doing truly innovative things we'd love to her from you! Leave us your suggestions in the comments section or tweet us @OverlayTV.

UPDATE: Good news! Just heard from @MyShape and they told me that customers outside the U.S. can get their "shapes" shipped internationally by using  BongoUS.com. And here's the bonus: international customers who use Bongo will be offered a MyShape.com gift certificate!

No tags