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Overlay.TV is pleased to announce today the launch of its latest platform, Overlay.TV for Retail. Overlay.TV for Retail is an all-in-one eCommerce video solution with all the tools a business needs to provide its customers with an interactive shopping experience combined with outstanding customer care, in one easy-to-use environment. Our new platform seamlessly integrates into existing websites and offers custom branded players that allow customers to click and shop directly from your inventory catalog right in the video.

Example of Overlay.TV for Retail Authoring Tool

Example of the Overlay.TV for Retail Player Website Integration

We have created a demo website, www.flixtore.com, that showcases our tool and how it can be used to engage consumers and enhance their shopping experience with clickable video. For more information download our White Paper for Retail or contact us at retail@overlay.tv. Read full press release here.

Stay tuned! We have a major retailer signed that will be launching this summer!

Welcome to the new and improved Overlay.TV. Over the past couple of weeks our team has been diligently working away to give our site a new facelift. Our goal for the re-design, based in part on community feedback, was to make information more accessible for people with business and development interests, while still maintaining the UGC aspects of our site.

The hompage now has three options to choose from: Creators, Business and Developers with each of these sections providing more information specific to your needs, including features and benefits, demos, downloadable PDFs and contact info.  There is also a promo video explaining what we do and showcases how clickable video can enhance your audience's viewing pleasure.  As always we welcome your thoughts and feedback regarding our site changes and encourage you to leave them here or on our official Twitter page @OverlayTV.

Ahhhh ... now that's refreshing!

Special Thanks to The Anybody for graciously allowing Overlay.TV to use their music for our promo video.

One of the joys of a startup is that it's a continuously evolving process, one that's always adapting to market conditions and the needs of customers.  We've changed a lot over the past two years, from a focus on building our player, to working with Disney to help them build a massive interactive UGC campaign.

Now, we're evolving even further, and we wanted to make sure that this redesign better illustrates who we are as a company, and what Overlay.TV is as a product.  We wanted to show Overlay.TV as more than just a player, but as a business solution for many types of organizations.

Our course now is still true to what we set out to do at the beginning - to bring interactive, clickable and revenue-generating video to market in a way that is simple to create, manage and explore.

I hope you like the new site - and would love to hear your comments.  Feel free to leave them here, or message me on Twitter @RobLane.