Ramping into the Holidays!

Dec 16

Ramping into the Holidays!

If my memory serves me correctly, this time of year used to mean slowing down, long lunches to celebrate the year, and taking games into school. Well this has been one crazy great year at Overlay.TV, and as we approach the holidays we have no intention of slowing down!

All we seem to read about is how bad things are getting. Well let me re-iterate "things are what you make 'em." Over here we are seeing acceleration across all areas of our business, but there is one main area of change. Rather than chasing new dollars for campaigns and promotions, we are increasingly working to maximize the returns on the limited dollars that already exist.

Overlay.TV's business sits at the intersection of video, advertising and eCommerce, and I believe most people would agree that these are pretty large areas. Our second round a financing gives us the fire power to scale into our partnerships and form new one's along the way. Engagement metrics from initiatives like the Jonas Brothers Sing Along have been, quite frankly, off the charts, but more of that in the New Year.

So with that at the end of a great Q4, I want to say thank you to an amazing team, to investors that believe in us, and to you, the community that help us build a company. Happy Holidays and Merry Christmas.

And thanks for all the great coverage we received today:

Overlay.tv raises $4.6m in backing

Overlay.TV gets boost to push overlay technology in video

Video Ad Provider Overlay.TV Raises $3.8 Million Second Round

Overlay.tv Gets Another $4.6 Million

Tech Capital doubles bets on Overlay.TV and PostRank

Overlay.TV closes 2nd round financing with $4.6 Million

Overlay.TV Closes Second Round Financing

Ottawa-based Overlay.tv closes 4.6 million in second round financing

Overlay.tv secures some more cash, second financing round nets $4.7M

Video Ad Provider Overlay.TV Raises $3.8 Million Second Round

Overlay.TV Secures $4.6 Million Funding