Wendy is my friend, and has been my friend for many years. She has seen me through a lot of hard times, always making me feel better about myself in the process, and now Wendy needs my help. Wendy has gone and made a video, a viral video, that is not doing as well as she had expected and, hopefully, I can lend a hand.
The Wendy to which I am referring is of the eponymous fast-food chain Wendy's. And I wasn't joking when I said she's been a good friend and helped through some hard times. The Big Bacon Classic, or Combo #6 Biggie fries with Coke as it's known in the drive-through world, has been my go-to meal for many years now and has seen me through many a bad day. So naturally I was delighted when they introduced their Baconator, which was brought to my attention through some extremely clever commercials describing Baconator eaters as "meatatarians." Funny stuff.
Anyhoo, I was sent this article from Advertising Age about "Crazy Lettuce," a viral video Wendy's has developed and its mixed reviews from the online community. So here's where maybe I can lend Wendy a hand regarding "Crazy Lettuce." At the end of "Crazy Lettuce" there is a URL to meatatariansunite.com where you can sign-up and get a coupon for a dollar off a Baconator sandwich. Delicious. The problem was that when I read the URL I read it as 'meatatarian institute dot com' and not 'meatatarians unite dot com' and of course did not get the right website when I typed in the URL, a step which is frankly annoying even if I had typed in the right address. It would be much easier if you could just click on the URL right in the video and be taken right to meatatariansunite.com, or even better have the coupon hidden in the video itself. If only there was a company that could do that. Oh wait, I work for a company that can do that! Here is the Overlay.TV take on "Crazy Lettuce." Find the coupon, or if you can't (which I doubt) then just click on URL at the end of the video. Enjoy.
· advertising · Baconator · Crazy Lettuce · Overlay.TV · viral video · Wendy's
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