Season after season I sit front row at all my favourite designer collections taking copious notes on the many outfits that catch my fancy, so that post-show I may pre-order my selections. What? Isn’t that how you all shop? Of course it’s not. And that’s not how I actually shop as I am neither celebrity, socialite, nor legitimate press worthy of front row seats to ... well anything. I am relegated to watching the collections with the rest of the fashion plebeians via Style and Elle dot com, and the less than stylish, You Tube. This would fine, except that outside of being given the requisite info regarding the designer’s name, we are given very little else, like where we can purchase said outfits, or even details regarding the garments and accessories. The fashion detective in me is left to scour the Internet in search of answers, because as any fashionista worth her Louboutins knows, nothing is ever conveniently housed in one suitable location.
Take for instance one of my favourite designers, Derek Lam. His site, while fabulous, has no options to purchase, rendering it nothing more than a virtual look-book. And even when you can purchase right from a designers website, it’s often a limited selection leaving you looking to outside sources such as Net-a-porter, Eluxury, and Neiman Marcus for purchasing power. Wouldn’t it be much simpler if you could shop without having to figure out which of the plethora of online shops the outfit you like is sold at? Like say right from the video of the fashion show itself?
I created an Overlay using footage I found on Elle.com from Derek Lam's fall 2008 runway show. All the outfits are clickable and give you the option to purchase that outfit, or in situations where the ensemble is is not available for purchase, I have linked it back to Derek Lam's official site, so that you can, at the very least, find out more details.
You are cordially invited to take a virtual front row seat at the Derek Lam Fall 2008 Collection. Watch and shop. What could be easier?
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