Archive for March 2008
Top 10 Net Services that will Succeed
Overlay.TV: Video finally gets hyperlinks
Service: Overlay.TV
What it does: A software tool that lets producers place overlays on video clips, which can then be spread across the Web. The overlays let viewers interact with the video content by providing external links that are relevant to objects in the video, or to terms brought up in the video. read more
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Overlay.TV: la pubblicità dentro ai programmi
Occhio perché questo potrebbe essere il primo passo verso quello che sarà il futuro della pubblicità in tv.
Overlay.TV permette infatti di evitare i soliti commercials ed inserire direttamente nei video o nei programmi i link verso i siti dove acquistare i prodotti che, volontariamente o meno, si vedono nelle trasmissioni. read more or English translation
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Overlay.tv wird den Markt aufmischen by Fran Pfabigan
Eine neue, bessere und clevere Idee zur Platzierung von Werbung, die hochgradig auf das Zielpublikum zugeschnitten ist, befindet sich gerade in der Beta-Phase und wird den Markt der Internet-Werbung meiner Meinung nach binnen kurzer Zeit richtig aufmischen. read more or English transaltion
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Pubblicità Contestuale nei Programmi Televisivi
Overlay.TV inserisce direttamente nei video e nei programmi televisivi links ai siti dove acquistare direttamente i prodotti che si vedono nelle trasmissioni.
L’esempio più famoso è il video dell’esibizione di Kanye West ai Grammys, dove indossava degli occhiali che è possiblie acquistare con un semplice click sul prodotto. read more or English translation
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The “Watch & Play: New ways to interact with video” session had some interesting product demonstrations. The two that impressed me the most are from the companies Animoto and OverlayTV. read more
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Overlay.TV: Vídeos Interativos
Visitando os Caçadores de Tendência nesta manhã, me deparei com este novo serviço recém lançado na internet.Chamado Overlay.tv é uma mídia interativa que facilita a inserção de publicidade em vídeos on demand na rede.
Lançado em Beta em Fevereiro de 2008, ele é uma alternativa para abusar da interação dos usuários com o conteúdo em vídeo. Há a disponibilidade de oferecer mais detalhes e informações de produtos destacados naquele vídeo online que você está assistindo. read more or English translation
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The ability to watch our favorite shows on the Internet has been a blessing to many folks who don’t have the time to catch their stories at the regular time they’re on. Anyone with the Internet can watch an episode of 30 Rock at their leisure, but unlike DVR, the Internet doesn’t always offer viewers the opportunity to skip those pesky commercials. The folks at Overlay.TV have come up with a solution for this promotional problem. read more
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Overlay.TV is an interactive media company that provides a video commerce platform that enables Internet users, content owners and e-commerce sites to monetize and customize their video assets by overlaying contextual information directly onto online video content and linking to external websites. read more
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Not to toot our own horns (and not that we are necessarily above it either), but here are two prime examples of how Overlay.TV and the blogging community are a perfect fit.
Example #1:
Kate writes a kicky little column about where to buy awesome laptop bags (because we all know there are a lot of really ugly ones out there) at Funky, Chic & Cool Laptop Bag News. Kate deftly utilizes the Overlay application in her own video about the brand new Rawlings laptop bag (and, yes, it's the same people that make the baseball gloves!). See for yourself:
Not only has she provided a target on where to buy the bag, but she has also Overlayed her own scripted commentary detailing the extra features of the laptop bag. Sweet!Example #2:
Let's do a complete 180 now and talk about about a guy who likes to talk about fishing. NJFishNet.com, as the name implies, is a blog about fishing in New Jersey. Started in January of 2008, NJFishNet has already got video galore on the latest fishing gear. He uses his expertise in fishing to Overlay information and educate his viewers about anything from where to get great gear to what marinas to go to in New Jersey. Find out where NJFishNet thinks you should get your rods ... and your reels:
So, whether it's telling people about where to buy a funky, cool, cheap laptop bag or the best place to buy lures, in and out of New Jersey, Overlay.TV helped both these bloggers help its viewers become more informed.Shameless self promotion on our part? Perhaps, but we can all benefit from a little Overlay.TV in our videos.
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