Conceptology

What’s in the video? by Karri Ojanen

Remember a situation when you were watching a cool movie, a music video or just a short clip on YouTube, and you saw someone in the video wearing the coolest pants, putting on the best song or using a really awesome product? Well, maybe you, as a consumer, don’t actually remember so many of those situations, but advertisers definitely would love to be able to link stuff in a video to a place where you can buy it. read more

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