Feb 28

Apple News

As of today, earning ad revenue from web videos is difficult without a large, direct deal. One company, however, is looking to make it possible for anyone to make money — maybe even turn a profit — from videos they post on sites like MySpace and YouTube. read more

Feb 28

Cyberbuzz

Monetize Your Videos

Overlay.TV is a revolutionary video-commerce platform that helps you personalize and monetize videos online.

The Overlay.TV platform offers a simple way for publishers to link images within a video to marketers’ web sites – instantly converting passive online into an video content interactive revenue model. read more

Feb 27

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Overlay.TV wants to be video ad platform for all web by macnn

As of today, earning ad revenue from web videos is difficult without a large, direct deal. One company, however, is looking to make it possible for anyone to make money — maybe even turn a profit — from videos they post on sites like MySpace and YouTube. Electronista recently conducted an interview with Overlay.TV at its offices that reveals a solution which makes it possible to earn money from ads not just from a video blog but potentially your cellphone and your network media hub as well. read more

The Interview:

Part One

Part Two

Part Three

Feb 26

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Spot an!

Aufgepasst! Im Web 2.0 tun sich ungeahnte Möglichkeiten auf. Neuester Clou: Overlay.tv. Die Applikation revolutioniert eCommerce und kontextbasierende Videowerbung. Die Anwendung ist einfach und schnell. Man stelle den Link eines Videos von einer Video- oder Social-Networkplattform ein und kann an jeder x-beliebigen Stelle ein „Target“, Kommentar oder einen Direktlink zu einem Produkt aus irgendeinem Internetshop, eingeben. read more or English translation

Feb 22

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Overlay.Tv Tops Online Video Sharing Sites

Overlay.Tv launched in February, offering what could be described as the best interactive product placement or brand opportunity available online using video or an image.
Overlay.tv puts the icing on top of traditional video sharing sites by offering opportunities to link, sell and market brands or products through their application. read more

Feb 22

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What’s in the video? by Karri Ojanen

Remember a situation when you were watching a cool movie, a music video or just a short clip on YouTube, and you saw someone in the video wearing the coolest pants, putting on the best song or using a really awesome product? Well, maybe you, as a consumer, don’t actually remember so many of those situations, but advertisers definitely would love to be able to link stuff in a video to a place where you can buy it. read more

Feb 22

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Google ads in video thru video overlay

Imagine yourself watching your favorite star wars movie, didn’t it get into your mind on where you could buy those double edge light sabers? you would even beg for a fake replica, just to get one. What if while watching the movie, you could click on the light saber which brings you to its shopping cart! Isn’t that cool? no, its uber cool! read more

Feb 20

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Overlay TV

Een interessante ontwikkeling: Overlay TV.

Niet nieuw, zou je denken. Maar toch wel. Het model zit interessant in elkaar. Het biedt de mogelijkheid om product overlays (e-commerce) over video te plaatsen. Daarbij biedt het gebruikers de mogelijkheid geld te verdienen aan de overlays die zij zelf plaatsen over de video’s! Revolutionair. read more or English translation

Feb 20

Shel

Overlay.TV: A new spin on interactive video by Shel Holtz

Overlay.TV is another new web offering about which I have been remiss in writing—considering that the company’s CEO gave me a personal guided tour. Hill & Knowlton’s David Jones set up the online demo for my podcast co-host, Neville Hobson (who already wrote about it) and me.

In a nutshell, Overlay lets you add text, images, and hyperlinks to video. These elements overlay the video and can be turned on and off. read more

Feb 20

Werbenews

Revolutionary Product Placement.

Overlay.tv ist eine Applikation die den eCommerce und kontextbasierende Videowerbung völlig revolutionieren könnte. Einfach den Link des gewünschten Videos auf Video- bzw. Socialnetworkplattformen (youtube, facebook etc.) eingeben und an beliebigen Stellen des Films “Targets” einbetten. Targets können direkte Links zu Internetshops- in denen das Produkt erworben werden kann- oder Kommentare sein. read more or English translation

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